Implicit Associations Test

In the highly 'politically-correct' world in the US, we have many trainings here for 'diversity' and 'inclusiveness' issues. My firm does this, not just for compliance with regulations, but also the management recognizes that in our evolving world, our workplace IS becoming more diverse, especially in the melting pot of California.

At the latest firm-sponsored training I attended, Dr. Tony Greenwald, the creator of the Implicit Associations Tests (IATs) spoke to us. Check out the Harvard website to do the IATs!! The results may surprise you.

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Quoted from website:
It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology.

This web site presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods. This new method is called the Implicit Association Test, or IAT for short.
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